{"product_id":"persian-red-stair-runner","title":"Persian Red Stair Runner","description":"\u003cp\u003eBring a sense of tradition to your staircase with a runner that feels bold, welcoming and beautifully considered. The rich red base sets the tone, while layered florals add detail and depth.\u003c\/p\u003e\u003cp\u003eA lighter border frames the pattern to keep the look tidy and balanced on stairs, creating a classic Persian-inspired finish that suits both period homes and modern interiors craving warmth.\u003c\/p\u003e\u003ch3\u003eWhat You Need to Know\u003c\/h3\u003e\u003cul class=\"feature-highlights\"\u003e\u003cli\u003eTraditional floral design with a contrasting border for definition\u003c\/li\u003e\u003cli\u003e0.35 in thickness for a soft, comfortable feel underfoot\u003c\/li\u003e\u003cli\u003eHeavy domestic wear rating for busy stairs and landings\u003c\/li\u003e\u003cli\u003e100% polypropylene: stain resistant and practical\u003c\/li\u003e\u003cli\u003eBleach cleanable for stubborn marks\u003c\/li\u003e\u003cli\u003ePet-friendly choice for everyday homes\u003c\/li\u003e\u003c\/ul\u003e\u003ch3\u003eWorks Best In\u003c\/h3\u003e\u003cp\u003eIdeal for staircases and landings where you want color and pattern to do the talking especially in hallways that need warmth, character and a more finished feel.\u003c\/p\u003e\u003ch3\u003eCare\u003c\/h3\u003e\u003cp\u003eVacuum regularly to maintain the pile and keep the pattern looking crisp. Spot clean spills promptly with mild detergent and warm water. For tougher stains, it’s bleach cleanable. Do not machine wash. Professional cleaning is recommended annually in heavy-use areas.\u003c\/p\u003e\u003ch3\u003eFitting\u003c\/h3\u003e\u003cp\u003eFor the best finish and feel underfoot, we recommend fitting with underlay and gripper, and a professional stapling gun. 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