{"product_id":"persian-ivory-hall-runner","title":"Persian Ivory  Hall Runner","description":"\u003cp\u003eBring a sense of quiet tradition to your hallway with this cream floral runner. The dense, Persian-inspired design layers stylised flowers and leaves for a rich look that still feels light and liveable.\u003c\/p\u003e\u003cp\u003eSoft underfoot and made for heavy domestic use, it’s a smart choice for high-traffic routes especially in homes where muddy shoes, busy mornings and pets are part of the routine.\u003c\/p\u003e\u003ch3\u003eWhat You Need to Know\u003c\/h3\u003e\u003cul class=\"feature-highlights\"\u003e\n\u003cli\u003eTraditional floral pattern with a clean, framing border\u003c\/li\u003e\n\u003cli\u003eCream base with neutral detailing in beige, white and deep brown\u003c\/li\u003e\n\u003cli\u003e100% polypropylene pile: stain resistant and bleach cleanable\u003c\/li\u003e\n\u003cli\u003e9mm thickness for a comfortable, cushioned feel\u003c\/li\u003e\n\u003cli\u003eHeavy domestic wear rating for everyday footfall\u003c\/li\u003e\n\u003cli\u003eWoven\/hessian backing; fully finished edges in matching yarn\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eWorks Best In\u003c\/h3\u003e\u003cp\u003eHallways, corridors, entrance areas and landings anywhere you want a welcoming, pulled-together look that stands up to constant use.\u003c\/p\u003e\u003ch3\u003eCare\u003c\/h3\u003e\u003cp\u003eVacuum regularly to lift surface dirt. Blot spills quickly and spot clean with mild detergent and warm water. For stubborn stains, it can be bleach cleaned. Do not machine wash. 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